Counterpoint Research released its US market report for the fourth quarter of this year. For the most part, the market is steady, with only slight growth of 2. Analysts point to supply issues delay in launch dates and in-store restrictions as the primary motives. On the other hand, good promotions for carriers helped to offset the negative effects of these problems.
Naturally, Apple continued to dominate the pack with a 57% market share in the quarter, with 17% growth when compared to Q3, mostly due to the high iPhone 13 sales. The Pro models performed especially well. Samsung is a close second place, with 11% growth year-over-year however it could have done better if not due to delays in the Galaxy S21 FE delays. The reliable Galaxy A series was there to come through.
Motorola has broken a few personal records by releasing a huge amount of smartphones, and sales exceeding the previous record set during Q4 of 2019. In actuality, Motorola’s Moto G Pure figure is one of the top three most popular handsets available.
OnePlus’ performance is distinct from the rest, and although it’s ahead of Alcatel and Alcatel, it managed to surpass Google with a staggering 524% increase in year-over-year growth, mostly because of the Nord series that is sold through carriers as well as Walmart.
Google reported an increase of 56% YoY in sales for the well-loved Pixel 6 and 6 Pro devices.
Analysts are predicting that the tough times aren’t done. The coming COVID-19 crisis, inflation, and supply chain issues will have an impact on the industry until 2022.