Omdia: Smartphone sales grew in 2021, despite a disappointing Q4

The number of smartphones sold was up on a year-to-year basis through 2021, according to Omdia in its most recent analysis of the market. More than 1.3 million smartphones were shipped by manufacturers which is 3.4 percent more than 2020, even though there was a 6.7 percentage drop in sales in the Q4 period.

Samsung was still the top of the pack in the rankings, beating Apple along with Xiaomi. Huawei was once thought to be in the third position for sales in 2020, fell to 9th overall, trailing behind its previous division Honor following a significant 81% drop.

Omdia Smartphone sales grew in 2021, despite a disappointing Q4

The most notable winner of this year’s pandemic was Realme which saw its sales grow by 48.6 percent, higher than any other major manufacturer.

LG’s decision to withdraw from the market for smartphones has helped Motorola, Omdia revealed. The Lenovo-owned brand increased sales while expanding its market in North America and Latin American regions.

Tecno is another company which has performed well in the last 12 months. It was able to market its products at an affordable price in the emerging regions, and it improved its overall performance by 31.7 percent.

Omdia Smartphone sales grew in 2021, despite a disappointing Q4 IMG

The year may have been a good overall year however, the final three months weren’t as successful as the holiday season of 2020. Omdia’s analysis shows that Xiaomi, as well as Vivo and Oppo, dropped as did Samsung, Apple, and Realme have increased their sales.

Zaker Li, Principal Analyst at Omdia explained the cause as the lack of supply of components because it affected the production of smartphones with low-end specs.

For the coming year, expectations are for the uncertainty to remain, as well as supply chain problems to persist creating disruptions.

Gadg8 Team
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